Friday, 1 May 2015

Why BlueMix?

Does this sound familiar? You’ve come up with a great idea for a new app or service that will drastically increase value or boost user satisfaction. Yet you lack the budget or authorisation to move forward. IBM's BlueMix changes this.

'Instant' is the keyword of this platform. All the runtime, infrastructure and more are there at your fingertips – you no longer have to explain what the future will look like, you can build it, that too in minutes.

Beta version of BlueMix PaaS environment was launched at the start of 2014 and it has proved immensely popular. The basic premise is to enable DevOps, businesses and IT departments to build enterprise apps more quickly and effectively than ever before.

IBM has brought in a bold new era of innovation by partnering with developers in an open environment to accelerate the emerging world of hybrid cloud computing

IBM has combined the strength of its developer ecosystem with the depth of subject matter expertise in domains such as mobile, Big Data and DevOps, to build a scalable model that easily spans from a single developer to global teams.

IBM’s own BlueMix website suggests using this platform will allow you to “create apps with the efficiency of a cold-blooded cyborg.” And those words aren’t used lightly. Indeed, the BlueMix environment has everything developers need – from IBM built services to third-party offerings – to conceive, create and develop from the ground up.

Pre-configured service sets, runtimes and sample code are all there ready for quick and instant deployment. What’s more, the fact BlueMix is based on open standards – IBM is a Cloud Foundry member – makes for an even more attractive proposition. No-one likes to feel trapped or locked in and that’s exactly why developers can feel comfortable developing using the BlueMix platform.

The untapped development potential of the cloud is no joke as it means businesses are missing out on ways to provide added value to customers and partners alike. According to a report there are more than 18 million software developers globally, but less than a quarter of them are actively developing for the cloud. This, for those who understand the value of cloud, is a massive shame.

Realising this, IBM powered ahead by expanding what it offers to people wishing to develop on the BlueMix platform. Indeed, in April 2014, just a few months after announcing the beta, IBM revealed that more than 30 new cloud services were available on BlueMix. This number is much higher now.

To recap what BlueMix has to offer, it delivers the following:

Cloud integration services that provide a secure connection between public applications used by organisations and their own private data;
Fast and secure connections, via the cloud, between IoT and M2M devices to store, query and visualise data;
Data and analytics-as-a-service enabling applications that take advantage of the power of big data to be quickly and easily designed and scaled;
DevOps services to fully support the end-to-end developer lifecycle.

A number of businesses have already enjoyed the benefits BlueMix delivers, including Continental Automotive, EyeQ, GameStop and Pitney Bowes.

Indeed, by utilising the BlueMix environment, EyeQ has been able to reduce its monthly server maintenance times by 85 per cent, freeing up resources to spend time innovating for the greater good of the organisation.

Other customer successes include FIMC, which was also able to unleash the power of mobile thanks to BlueMix, resulting in an app that has increased renewal rates by 30 per cent.

While BART created a mobile app pilot in a matter of weeks rather than months thanks to BlueMix. Using BlueMix DevOps BART will be able to delve into the data related to some 44 stations and 104 miles of track as well as sensors, systems, trains and more, to track movements in real-time.

Although developers largely work in isolation, sometimes there is power in numbers. To this end, IBM created the BlueMix Garage – a series of collaborative locations that bring developers using BlueMix together under one roof.

The famous Apple/IBM partnership is set to expand the reach of developers using BlueMix further still.

The partnership will result in IBM selling iOS devices to its customers pre-loaded with industry specific apps. Given the appetite for apps in the market, this will likely fuel further growth and further demand.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 per cent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO.

“For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

Ginni Rometty, IBM’s chairman, president and CEO, added: “Mobility - combined with the phenomena of data and cloud - is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions.

“This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”

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